Personas, Usability Test and Jumanji


What is persona in UX world?

A Persona represents a cluster of users who exhibit similar behavioral patterns in their purchasing decisions, use of technology or products, customer service preferences, lifestyle choices, and the like. Behaviors, attitudes, and motivations are common to a “type” regardless of age, gender, education, and other typical demographics.

Today I have a better explanation of personas and usability test. I recently watched a DVD “Jumanji”. This movie explains what is personas, usability test in UX world. Watch my video now.

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